Archive for May, 2015

Is the postcode dead?

Written May 25th, 2015 by

what3words sydney opera houseLondon-based start-up what3words (w3w) has devised a new addressing system.  The system divides the entire world into a grid of 3m by 3m squares — 57 trillion of them in total. Each square has been labelled with a three word sequence. Although GPS services can already accurately pinpoint any location on earth, the w3w system provides a three-word code that makes it easier to remember and communicate with people over using complicated latitude and longitude coördinates.

Standing on the steps of the Sydney Opera House? You are at “maple.help.blows”. Want to direct someone to the table you are sitting at in the Brisbane City Botanical Gardens? Tell them to proceed to “preoccupied.horn.onions”. Climb to the top of Mount Everest. That is “ablaze.newsstand.unattactive” Read the rest of this entry »